The present work deals with comparison of osmotic membrane distillation and forward osmosis membrane processes for concentration of anthocyanin extract as well as to study the effect of various process parameters such as osmotic agent concentration, fl ow rates of feed and osmotic agent on transmembrane fl ux. Mechanism of mass transfer in case of osmotic membrane distillation and forward osmosis has been explained. Mass and heat transfer coeffi cients for feed side, osmotic agent side, membrane mass transfer coeffi cient and overall transfer coeffi cient have been determined. In case of forward osmosis, the anthocyanin extract was concentrated from 49.63 mg/l to 2.69 g/l in 18 hours; however, it was coupled with migration of sodium chloride (0.21 moles/m2s). However, in case of osmotic membrane distillation process, the concentration of anthocyanin was achieved up to 72 mg/l for the same time without any transfer of osmotic agent. The transmembrane fl ux in case of osmotic membrane distillation was low a...