This dissertation analyzes the entity-related reputational impact of family businesses on their stakeholders in three distinct ways. Firstly, it investigates the increasingly critical issue of sustainability reporting, examining whether family business reputation, compared to non-family business reputation, enhances the credibility of sustainability reports from the perspective of external stakeholders. Secondly, this dissertation explores how the explicit communication of a family's operational and strategic involvement in the business influences stakeholder perceptions of the family business, emphasizing that only family businesses recognized as such can leverage any entity-related reputation. Lastly, the dissertation contributes to family business reputation literature by situating its analysis within a regional context, highlighting how a strong regional reputation is fostered through close interactions with local stakeholders.