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Afluir
Article . 2026 . Peer-reviewed
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Proyección de Identidades Fragmentadas. Proyecto de narrativa audiovisual

Fragmented Identities Projection. Audiovisual Narrative Project
Authors: S. Ortega Rodríguez;

Proyección de Identidades Fragmentadas. Proyecto de narrativa audiovisual

Abstract

El presente artículo plantea la investigación de una narrativa retórica audiovisual a través del videomapping objetual aportando sensibilidad estética intersubjetiva con conceptos que nos hagan reflexionar, conocer y comprender las diferentes problemáticas sociales que afectan al individuo en la era digital, la sociedad de la información y la comunicación denominada por Zygmun Bauman (2017) como la modernidad líquida, y por Byung Chul Han (2021) como la transición de la Cosa a la No-cosa. El planteamiento de la temática parte de las diferentes problemáticas basadas en la construcción de la identidad influenciada por la cultura tecnológica imperante y enfocada desde un paradigma crítico creativo. Para ello se plantea una investigación basada en la práctica artística como fundamento de la construcción de nuestro conocimiento. Se aporta un paisaje epistemológico cargado de simbologías a través de la semiótica de los distintos lenguajes artísticos que reflejen las diferentes capas de nuestra realidad. La crítica y el uso de las tecnologías de la comunicación imperante en este proyecto parte de una reacción que promueve diferentes discursos que revelan las capas de realidad que son silenciadas o son menos visibles. This article presents an investigation into an audiovisual rhetorical narrative through object-based videomapping, providing intersubjective aesthetic sensibility with concepts that lead us to reflect, know, and understand the various social problems affecting the individual in the digital age, the information and communication society, defined by Zygmunt Bauman (2017) as "liquid modernity," and by Byung-Chul Han (2021) as the transition from "the Thing to the No-thing.” The topic's approach starts from the various problems based on the construction of identity, which is influenced by the dominant technological culture and approached from a critical and creative paradigm. To this end, a research is proposed based on artistic practice as the foundation for the construction of our knowledge. An epistemological landscape is provided, filled with symbolism through the semiotics of different artistic languages that reflect the various layers of our reality. The critique and use of the dominant communication technologies in this project stem from a reaction that promotes different discourses, revealing the layers of reality that are silenced or less visible.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Top 10%
Top 10%
Average
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