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MEASURING TRAVEL SATISFACTION AMONG MUSLIM TOURISTS IN MALAYSIA

Authors: Muharis Mohamed; Ataul Karim Patwary; Mohanad S.S. Abumandil;

MEASURING TRAVEL SATISFACTION AMONG MUSLIM TOURISTS IN MALAYSIA

Abstract

Only limited research has examined the role of religion in a tourism context. This study examines the travel satisfaction among Muslim tourists in Malaysia. This paper poses the question: What is the relationship between the Muslim Tourist satisfaction Islamic attributes and revisit intention in Malaysia? A total of 255 questionnaires consisting of 30 items was distributed to Muslim tourists in Malaysia through an online survey. Thus, destination marketers should deliver traditional value to create high customer satisfaction with halal destinations. Marketers should also consider non-physical Islamic attributes such as segregation of service delivery when they target consumers with high religiosity to attract more Muslim tourists.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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