The business world has become quite competitive, so the marketers need to diversify their existing offerings for consumer-packaged goods because customers switch more often in case of these repetitively purchased products. This research facilitates discerning the perception of consumers, importance of packaging and spotting the power of different packaging elements on buying intentions. It further checks the impact of packaging on purchase choices through the mediating effect of price. So, in this study, the four most important elements of packaging are studied along with the moderation effect of the price in perceiving the elements of packaging of CPG on the consumer buying behavior. For this purpose, 400 respondents in the city of Ahmedabad were made to fill out the questionnaire. Structured Equation Modeling was used to test the theoretical model being developed. The study concluded that out of all the elements of packaging that were taken into study, the most significant factor that has an impact on the perception of the customers is the assistance in storage and product consumption. This further leads to the intent of buying by customers for consumer-packaged products. The change in price will moderate differently in perceiving the elements of packaging of CPG for the different customers. The moderation tests were conducted to examine whether the moderating groups (e.g., different subgroups based on price) vary at the path level. This revealed that the measurement model was not consistent and equivalent across different groups. The results of this study can assist CPG firms in marketing and regaining market share by offering goods with highly brand-specific packaging.