Promotion of higher education institutions is an important aspect in attracting prospective students and building a positive image of the institution. In an era of intense competition and rapid development of information technology, effective promotion strategies are the key to success for higher education institutions. This study aims to analyze various promotion strategies that can be implemented by higher education institutions to increase the attraction and enrollment of new students. Through SWOT analysis, market segmentation, and the application of various promotion methods, this study provides recommendations that can help higher education institutions formulate better marketing strategies. With an approach that focuses on evaluating and adjusting strategies, higher education institutions are expected to be able to compete effectively in the increasingly competitive higher education market.