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Pemasaran Layanan Informasi Perpustakaan di Dinas Perpustakaan dan Kearsipan Kota Medan

Authors: null Fazria Meiliza Samosir; null Anang Anas Azhar; null M. Nasihudin Ali;

Pemasaran Layanan Informasi Perpustakaan di Dinas Perpustakaan dan Kearsipan Kota Medan

Abstract

This study examines the marketing of information services at the Library and Archives Office of Medan City. Marketing library services is crucial for increasing public interest in utilizing library facilities. The purpose of this study is to identify the marketing programs implemented by the library, analyze the challenges encountered during the marketing process, and find solutions to overcome these challenges. The method used is descriptive qualitative, with data collection through interviews, observations, and documentation. The results of the study indicate that the library has undertaken several marketing efforts through brochures, the e-Pusda Kota Medan application, and social media. However, the library faces challenges such as limited human resources and budget constraints. As a solution, the library has conducted training for librarians and optimized the available budget. This study is expected to serve as a reference for developing more effective library marketing strategies in the future.

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    popularity
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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