In difficult conditions, when at the same time, some industries are collapsing and the digital sector is developing rapidly, the issues of supporting the high-tech sector of the national economy are becoming crucial. The article evaluates the modernization potential of entrepreneurship based on value added indicators of high-tech products. In particular, the dynamics of value added by the costs of production of economic entities by type of economic activity: information and communication technologies, production using high technologies, production using medium, medium, low and low technologies, information sector, services using high technologies, services related to the use of computer equipment and intelligent market services. It is proved that enterprises with high economic status (potential) should influence the growth of value added of goods and services, increasing the innovation component, thereby opening new markets for sales and trade policy. The influence of disincentives in the growth of value added is substantiated, among which – the lack of business scalability, weak legal framework, low level of technological production, depreciation of production assets.