The article is an attempt to shed light on one of the most interesting issues on the crossroads of psycholinguistics and pragmatics – the picture of the world and the linguistic picture of the world as a means of shaping the speaking individual’s presupposition base, which allows him/her to communicate effectively in sociocultural ambient. The outcomes of the article allow to make the following statement: the presupposition base of the speaking individual is based on the linguistic picture of the world, which constitutes its linguistic component, as well as on the picture of the world, which constitutes its phenomenological component. The article also clarifies the differences between the notions of linguistic individual and speaking individual, consciousness and linguistic consciousness, picture of the world and linguistic picture of the world since they play a central role in the process of forming the presupposition base.