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Ouverture de ‘Market-Space Management’

Authors: BRONDONI, SILVIO;

Ouverture de ‘Market-Space Management’

Abstract

In global markets, corporations compete according to the new rules of market-space competition, that is within competition boundaries in which space is not a known, stable element in the decision-making process. It is, instead, a competitive factor, shaped and modified by the actions and the reactions of corporations and governments. Global networks operating in enlarged competition spaces (thus exploiting the value of intangible assets such as brand equity, information systems and corporate culture) have market information at their disposal which is often sufficiently extensive and sophisticated to put them in a position to compete with governments in establishing the guidelines for local development. The over-supply condition that characterizes the richest markets today pushes companies into a neo-liberalism spiral. Over-supply conditions, moreover, often induce short-term results to be given too much importance, with a focus on the resources invested and the elimination of costs related to local social development.

Country
Italy
Keywords

intangible assets, global markets, over-supply, http://dx.doi.org/10.4468/2002.1.01ouverture [Market-Space Management; Global Markets; Market-Space Competition; Market-Driven Management; Over-Supply; Intangible Assets; Brand Equity; Information Systems; Corporate Culture DOI], Market-Space Management; Mercati globali; Market-Space Competition; Market-Driven Management: Eccesso di offerta; Risorse immateriali; Patrimonio di marca; Sistema informativo aziendale; Cultura d’impresa, Marketing. Distribution of products, HF5410-5417.5, brand equity, information systems, Market-Space Management; Global Markets; Market-Space Competition; Market-Driven Management; Over-Supply; Intangible Assets; Brand Equity; Information Systems; Corporate Culture, market-driven management, market-space competition, market-space management, corporate culture

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Top 10%
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Top 10%
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
14
Average
Top 10%
Top 10%
Green
gold