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The language of work

Authors: Marazzi, Christian;

The language of work

Abstract

Since the beginning of the 21st century, we have witnessed the consolidation of an economic paradigm that is not only different from the previous one, but even reversed. In the traditional productive world, characterised by large-scale Fordist-type industry, there was a dry dichotomy: 'either work or talk'. By contrast, in the contemporary age of financial capitalism, the risk society and hyper-productivity, work and language become sides of the same coin. This paradigmatic shift is the result of globalisation and financialisation, two processes that have forced companies to 'breathe with the market', to flexibilise ways of working and minimise costs, but above all to transform communication into a real factor of production within a web of production networks and planetary supply chains. The effects of this 'working by communicating' are diverse and remarkable, but one must be particularly considered: it never comes off! When language is a fully-fledged part of the toolbox, one carries it with one outside work as well. Which forces one to reflect on the relationship between work and life, on the meaning that work must have if life is to be worth living.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold