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Behavioral industrial organization: a synthesis of behavioral economics and industrial organization

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book , Other literature type 25 May 2018Publisher:Edward Elgar Publishing

Authors: Elizabeth Schroeder; Carol Horton Tremblay; Victor J. Tremblay;

doi: 10.4337/9781784718985.00006

Behavioral industrial organization: a synthesis of behavioral economics and industrial organization

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Abstract

The Handbook of Behavioral Industrial Organization integrates behavioral economics into industrial organization. Chapters cover concepts such as relative thinking, salience, shrouded attributes, cognitive dissonance, motivated reasoning, confirmation bias, overconfidence, status quo bias, social cooperation and identity. Additional chapters consider industry issues, such as sports and gambling industries, neuroeconomic studies of brands and advertising, and behavioral antitrust law. The Handbook features a wide array of methods (literature surveys, experimental and econometric research, and theoretical modelling), facilitating accessibility to a wide audience.

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