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https://doi.org/10.4...arrow_drop_down
https://doi.org/10.4324/978131...
Part of book or chapter of book . 2017 . Peer-reviewed
Data sources: Crossref
https://dx.doi.org/10.25447/si...
Part of book or chapter of book . 2025
Data sources: Datacite
https://dx.doi.org/10.25447/si...
Part of book or chapter of book . 2025
Data sources: Datacite
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Conceptual foundation of consumer behaviour

Authors: Lee, Kuan-Huei;

Conceptual foundation of consumer behaviour

Abstract

The study of consumer behaviour covers the process that each individual select, use, and purchase a good or service to fulfill one own interests or desires. The concept of consumer behaviour includes the marketing of products and services. The essence of marketing is to satisfy consumers’ needs, create values and retain customers. Marketing strategies are formulated based on assumptions about consumer behaviour. The research to study consumer behaviour is called consumer research and is a form of market research which tries to understand the reasons that consumers acquire a specific good or service in order to formulate marketing strategies for a specific market.

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citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
3
Average
Average
Average
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