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Book . 2013 . Peer-reviewed

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The Economics of Advertising (RLE Advertising)

Name: The Economics of Advertising (RLE Advertising)
Creator: Frederic Wilfred Taylor
Keywords: 8. Economic growth, 1. No poverty

descriptionPublicationkeyboard_double_arrow_right Book , Other literature type 02 May 2013 English Publisher:Routledge

Authors: Frederic Wilfred Taylor;

doi: 10.4324/9780203582299

The Economics of Advertising (RLE Advertising)

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Abstract

What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.

Impact byBIP!

	citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average