Information is valuable, increases understanding and reduces uncertainty. Limited knowledge and access to health promoting and disease prevention programmes are more pronounced in rural than urban areas of Nigeria. Furthermore, the paucity of healthcare services in these rural communities also contributes to the prevalence of health challenges in the rural sector. This study investigated the perception and information seeking behavior of rural households in Maigana District of Kaduna State, Nigeria towards health promoting practices. A random sample of 152 respondents selected from five of eleven wards in the district was interviewed using a pre-tested structured questionnaire. The results, based on a 4-point Likert type scale and benchmark of 2.5 showed a very poor perception of health promoting practices among the respondents. Also, the information needs of the respondents were shown to be enormous. Three of the six socio-demographic variables regressed were found to significantly influence the information seeking behavior of the respondents regarding health promoting practices. Constraints limiting the embracement of health promoting practices were identified and measures aimed at promoting healthier living standards in rural communities were recommended. The study concludes that vast knowledge gaps do exist coupled with the poor perception of HPPs by the respondents.