Many flowering plants obtain the services of pollinators by using their floral traits as signals to advertise the rewards they offer to visitors-such as nectar, pollen and other food resources. Some plants use colorful pigments to draw pollinators' attention to their nectar, instead of relying on the appeal of nectar taste. Although this rare floral trait of colored nectar was first recorded by the Greek poet Homer in the Odyssey, it has only recently received the attention of modern science. This mini-review focuses on recent findings about some of the species that use colored nectar; topics include its function as an honest signal for pollinators, as well as the pigments responsible for the nectar coloration. Such research of the ecology and physiology of colored nectar expands our understanding of the role and evolution of pollinator signaling in plants.