Customer Relationship Management (CRM) is a strategy implemented for managing a company’s interactions with customers, clients and sales prospects. Companies have invested or planning to invest huge amounts to implement CRM strategies, tools and infrastructure in order to attract and retain profitable customers in today’s increasingly competitive markets. For that, they are recommended to have a measurement system to manage and assess the effectiveness of CRM initiatives. One of the effective performance measurement methods is the Balanced Scorecard (BSC). The purpose of this paper is to identify the variations made on BSC to become suitable to measure the performance of CRM. Then, we propose a CRM scorecard to evaluate the performance of CRM systems based on the literature review and the practice of a major bank in Saudi Arabia.