This paper explores the relation between art and design shifting it into the relation between aesthetics and innovation. Art, in is warm polarity of "aesthetic action", functions as "agency" in the settlement of innovation, through strategies that can be analysed to define some replicable processes applicable to the design context. The proposal is based on a triad of interactions among aesthetics (art) and innovation (design) that are technological aesthetics, symbolic aesthetics and relational aesthetics, which have respectively as drivers for innovation, new technologies, languages, behaviours and lead to new forms-function, forms-meanings and forms-process, covering the different scales of images/communication, objects/products and spaces/interiors in art/design.