If there is any consensus about knowledge in contemporary epistemology it is that there is one primary kind: knowledge-that. I put forth a view, one I find in the works of Aristotle, on which instead knowledge-of - construed in a fairly demanding sense as being well-acquainted with things - is the primary kind. As to knowledge-that, it is not something distinct from knowledge-of, let alone more fundamental, but instead a species. To know that such-and-such, just like to know a person or place, is to be well-acquainted with a portion of reality - in this case a fact. In part by comparing classic Gettier cases to cases in which one has true impressions of but fails to know a person, I argue that this account not only respects our intuitions about knowledge-that - in particular that it is or entails non-accidentally true justified belief - but also explains them, providing a compelling analysis.