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Comunicar
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Recolector de Ciencia Abierta, RECOLECTA
Article . 2001
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Recolector de Ciencia Abierta, RECOLECTA
Article . 2001
License: CC BY NC ND
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Medio y medio: para venderte mejor

descriptionPublicationkeyboard_double_arrow_right Article 01 Mar 2001 Spain Spanish Publisher:OxbridgepublishinghouseJournal:Comunicar, volume 8, pages 57-62 (issn: 1134-3478, eissn: 1988-3293, Copyright policy )
Authors: Garrido, Lucy;

doi: 10.3916/c16-2001-09

handle: 11162/87052 , 10272/962

Medio y medio: para venderte mejor

Abstract

La publicidad es una de las herramientas fundamentales de la economía de mercado, así como también un reflejo muy aproximado de los anhelos, frustraciones y comportamiento de las sociedades que la producen. En este artículo, la autora pretende demostrar cómo la publicidad puede ser una herramienta de transformación del inconsciente colectivo y, sus técnicas, elementos de denuncia social.

Country
Spain
Related Organizations
Keywords

cambio social, publicidad, medios de comunicación de masas

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 1
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
1
Average
Average
Average
Green
gold