The article discloses the usage of e-commerce technologies in trade enterprises on country, regional and continental levels. It is identified that trade enterprises are implementing e-commerce technologies according different standards. It is defined that between trade enterprises located in countries, which are top dominant in ICT-related patenting, enterprises in Japan are the most active in adaptation of e-commerce technologies. In the article subspace, functioning according to the similar standards of implementation of e-commerce technologies, is determinated. By using the study results, trade enterprises, which are the most suitable for fast adaptation of e-commerce technologies, are identified. By assessing the application of e-commerce as an innovation, trade enterprises are classified into different types.