This article is the result of an exploratory study into the feasibility of the use of wordless picture books with the aim of developing a culture and love of reading within the South African context, as approached from the viewpoint of an illustrator. The characteristics of wordless picture books serve as motivating factors towards developing positive attitudes towards books in general. A semiotic and narratological framework illustrates their relevance within South Africa. An empirical study endeavours to gain better understanding of how these books would function in joint reading by a child and a parent/primary caregiver.