A Study Investigating the Influence of Parasocial Interaction and Subjective Social Distance Between Internet Private Broadcasting BJ and Viewers and Expertise on PPL Effect :Focusing on Persuasion Knowledge Model

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 28 Feb 2018Publisher:Dankook University Institute for Convergence Society (DICS)Journal:The Journal of Convergence Society and Public Policy, volume 11, pages 87-120 (issn: 1976-7331,

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Authors: Seong Dahye; Lee Hyung-Seok;

doi: 10.37582/cspp.2018.11.4.87

A Study Investigating the Influence of Parasocial Interaction and Subjective Social Distance Between Internet Private Broadcasting BJ and Viewers and Expertise on PPL Effect :Focusing on Persuasion Knowledge Model

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