We investigated the role that memory strength plays in the decision process by examining the extent to which strength is used as a cue to dynamically modify recognition criteria. The study list consisted of strong and weak items, with strength a function of study duration or repetition. The recognition test list was divided into two consecutive blocks; strong items appeared in one block, weak items in the other. If the change in item strength across blocks leads to a shift in criterion, the false alarm rate should change accordingly. In four experiments, the false alarm rates did not change across blocks, even when the difference between the strong and the weak items was magnified and marked with semantic cues. However, the strength of the items in the first test block affected the false alarm rate. Thus, strength cues influence initial criterion placement but fail to induce criterion shifts following permanent and even dramatic changes in item strength. These null findings are contrasted with those in a fifth experiment, in which accuracy feedback produced dynamic criterion shifts.