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International Journal of Language and Literary Studies
Article . 2025 . Peer-reviewed
License: CC BY
Data sources: Crossref
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Multimodal Discourse Analysis on Educational Vlogs

Authors: Gloryjean Altamera; Ramil Cubelo;

Multimodal Discourse Analysis on Educational Vlogs

Abstract

This qualitative study aimed to examine the construction and communication of meaning of the educational vlogs through their audio and verbal elements and how multimodal features worked together. There were fifty-two (52) educational vlogs from YouTube that served as the corpus of the study and were analyzed through Multimodal Discourse Analysis. The audio elements found were the controlled upbeat background music and insertion of sound effects, and the verbal elements were directive, phatic, informative, and expressive language functions. Finally, it revealed that lack of interest is the main educational issue raised by the vloggers in the corpora. Nevertheless, through the use of multimodality in teaching, this allows teachers and students to obtain information through multiple channels and jointly construct the meaning.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold