<div class="page" title="Page 85"><div class="section"><div class="layoutArea"><div class="column"><p><span>Nowadays, hallyu or Korean Wave is becoming a phenomenon in various coun­ tries including Indonesia. Indonesia is one of the country which became a target to spread one of Hallyu Wave Product which is K­Pop. K­Pop itself is a Korean popular music which </span><span>including various genre of music such as pop, rock, jazz, R&amp;B, hip hop, and reggae. The </span><span>presence of K­Pop in </span><span>Indonesia through media is also a form of music globalization through media which can form someone’s new identity. This research tries to find out how fans’ </span><span>identity formation through new media. </span></p><p><span>This research used a descriptive qualitative method with in depth interview. This re­ </span><span>search used globalization and media, popular culture, fans and popular culture, and self </span><span>identity formation by Stone (1982). Informants in this research chosen with purposive sam­ ple, they are adolescent K­Pop fans from 19­22 years old. </span></p><p><span>After doing this research, concluded that new media and intensity of its use contrib</span><span>­ utes in forming users’ identity in media use aspect. Intensity of media using that used by informants could make them found many information and alternatives related to identity </span><span>as K-Pop and 2PM fans. After being a fan of K-Pop, informants also formed their new </span><span>identities that also change their life style which seen from their appearance, consumption behavior, and informants’ conversation topic. </span></p></div></div></div></div>