Dominant role of tourist emotions as an inescapable element in tourism experience has been widely acknowledged. The purpose of this paper is to develop a conceptual idea on tourist emotion to address inadequacy of the past studies to incorporate characteristic of marketing to determine destination loyalty. Emotion and destination loyalty is an important concept in destination marketing being capable to address switching behavior and variety seeking nature among tourist. This paper discussed various theoretical elements regarding the use of emotion which was originally borrowed from the field of psychology and the need for context specific emotion to accurately capture tourist related emotions. This discussion denotes the key differences in the use of emotion in psychology and tourism. It further proposed a set of direction for future research employing emotion in tourism should be heading in order to better position to predict destination loyalty. This paper also discussed various underpinning theories, limitation and practical implication for academia and policy makers. KEYWORDS: Tourist emotion, loyalty, experience, destination.