Humanity has travelled for a very long distance from barter trade to e-marketing. In this millennium a letter “e” places a phenomenal role. In this paper the meaning of e-market is explained in simple terms. It also traces the history of the development of e-marketing at the global and Indian level. The importance of e-market to our contemporary society is given in brief. Scope and potential of e-market is also discussed in short. The impact and implications of e-marketing has been dealt with various points. The balanced opinion of this paper on positives and negatives of e- marketing suggests the advantages out weighing the disadvantages. This paper asks for corrective measures against distortions and frauds through secured technology. This paper outlines the type of e-marketing and also the ways to choose right choice of e-marketing. E-markets are the present for the young generation. The future also holds bright for e-marketing. Technology can enhance the ease of living as well as ease of doing business. Traditional marketing may not disappear but go along with digital marketing.