The article examines the urbanonyms of Tashkent city as part of the ethnocultural space within the linguistic picture of the city dwellers' world. The article considers the term urbanonymy, the concept of "onomastic space of the city", as well as the names of hotels, food establishments (restaurants and cafes), and shops in Tashkent. The material was collected by the method of continuous sampling from the Internet directory "Yellow Pages", and studied based on the thematic-semantic classification using the descriptive method. The study concludes that the urban "text" created by urbanonyms, using the example of hotels, is intended primarily for foreigners who speak English. The names of cafes and restaurants (trophonyms) reflect different characteristics: the ethnic identity of the owners of the establishments and menu, names of dishes intended for foreign guests, a humorous indication of the owners, etc.; the names of shops (emporonyms) are also mainly aimed at a visiting consumer. The urbanonyms of Tashkent do not reflect the history of the people, and little attention is paid to national specifics. Urbanonyms are aimed exclusively at creating a positive image of the city and country for tourists, while they do not create a “text” for their own citizens.