Copyright license to use and exploit Thomas B. Kin Chong's and Tommy Chong's names, nickname, alias, image, signature, voice, likeness, photographs, other elements and attributes of his persona, identity and personality, goodwill, publicity rights and the 'Tommy Chong' brand, in any and all media, to develop, produce, manufacture, package, label, promote, distribute and sell full the spectrum elixir 1:1 cannabis product in California, including retail and wholesale.