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Jurnal Riset Informatika
Article . 2022 . Peer-reviewed
License: CC BY NC
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IMPLEMENTATION OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN THE DONATION SERVICE INFORMATION SYSTEM

Authors: Beriadi Agung Nur Rezqeb; Ali Ibrahim;

IMPLEMENTATION OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN THE DONATION SERVICE INFORMATION SYSTEM

Abstract

LAZNAS LMI Regional Office of South Sumatra is an institution engaged in the field of religion and humanity. One of the services provided by the LMI Regional Office of South Sumatra is a donation service. However, the service is still not effective and efficient. Based on the results of the questionnaire on donation services at the LMI Regional Office of South Sumatra, the calculation results. obtained Net Promoter Score1 of -61.6% which indicates a negative value. This shows the need to improve donation services in order to create loyalty. The E-CRM concept aims to provide satisfaction and increase loyalty. Therefore we need a donation service information system that can make it easier for both LMI and donors. As well as a measurement that measures the loyalty of donors using the Net Promoter Score calculation method and the FAST system development method. From the measurement results of Net Promoter Score2, the calculation results are 77%, this shows that the loyalty of donors has increased towards the improvement of donation services at LMI Regional Office of South Sumatra.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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