Management and cultural discrepancies. With a European-style managerial System, African companies do not reach corresponding performance levels. Among the many reasons therefore, cultural factors cannot be denied. Indeed, what accounts for the lower yield of techniques and their poor image or infrequent use in strategies is the different mental and moral background of users as against that of those who created them to their image and likeness. Such a différence is not to be viewed as either a gap or backwardness, but rather originates from the socio-cultural idiosyncracy of the African countries whose organizations cannot work according to alien raies, which are therefore inappropriate.