This letter analyzes the meta-distribution of the transmission success probability (TSP) for vehicular networks based on a one-dimensional Poisson point process (PPP). We also propose a method to maximize the throughput across the vehicular network. Compared to the conventional spatial average performance assessment, the meta-distribution reveals the fraction of vehicles that operate at a target success rate of transmission across the highway. To this end, we propose a per-vehicle rate selection scheme to keep a target quality of service (QoS) level for all vehicles. The results reveal that operating at the spatially-averaged maximum throughput may lead to excessive variation in the performance of individual vehicles. However, with the proposed meta-distribution-aware rate selection scheme, the throughput variation among the vehicles can be significantly reduced (e.g., up to a 60 % reduction).