Liquid crystal templating is a versatile technique to create novel organic and inorganic materials with nanoscale features. It exploits the self-assembled architectures of liquid crystal phases as scaffolds. This article focuses on some of the key developments in lyotropic and thermotropic liquid crystals templating. The procedures that were employed to create templated structures and the applications of these novel materials in various fields including mesoporous membranes, organic electronics, the synthesis of nanostructured materials and photonics, are described.