Marketing for Sustainable Tourism
Marketing for Sustainable Tourism
The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.
- ESIC Business & Marketing School Spain
- University of Zaragoza Spain
- University of Trento Italy
panel threshold regression model, social network analysis, disaster-stricken counties, destination offering, sustainable development of airport, destination marketing, tourism advertisement, service innovation, tourists’ environmentally responsible behavior, tourist intelligence, online review, Tourismusmarketing, transit port, ski-resort management, environmental self-efficacy, Lanzarote, sustainable tourism, interpretive structural modeling, economic sustainability, density, experiential marketing, expenditure, ddc:330, post-industrial tourism, satisfaction, multi-attraction travel, sustainability, economic growth, decisive factors, seemingly unrelated regression, visitor experience, micro-scale destination, positioning, behavioral intention, tourism demand, alternative product development, strategy, Ökotourismus, responsible tourism, grounded theory, country brand, China, Welt, degree centrality, airport image, audit, pleasure, Mediterranean cruise destinations, local attraction, ski resorts, bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCM Development economics & emerging economies, mountain tourism, port of call, experience economy, tourism destination image, business models, personal norm, tourist behaviors, biospheric values, hot spring, customer satisfaction, Nachhaltige Entwicklung, gastronomy, Seasonality, The Industrial Monuments Route, tourism marketing, ski-resort marketing, tourism factory, Butler’s Tourism Area Life Cycle, n/a, Wenchuan earthquake, Spain, UCG, HD72-88, tourism, tourism development, Chinese tourist, environmental self-identity, Destinationsmanagement, destination attribute
panel threshold regression model, social network analysis, disaster-stricken counties, destination offering, sustainable development of airport, destination marketing, tourism advertisement, service innovation, tourists’ environmentally responsible behavior, tourist intelligence, online review, Tourismusmarketing, transit port, ski-resort management, environmental self-efficacy, Lanzarote, sustainable tourism, interpretive structural modeling, economic sustainability, density, experiential marketing, expenditure, ddc:330, post-industrial tourism, satisfaction, multi-attraction travel, sustainability, economic growth, decisive factors, seemingly unrelated regression, visitor experience, micro-scale destination, positioning, behavioral intention, tourism demand, alternative product development, strategy, Ökotourismus, responsible tourism, grounded theory, country brand, China, Welt, degree centrality, airport image, audit, pleasure, Mediterranean cruise destinations, local attraction, ski resorts, bic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCM Development economics & emerging economies, mountain tourism, port of call, experience economy, tourism destination image, business models, personal norm, tourist behaviors, biospheric values, hot spring, customer satisfaction, Nachhaltige Entwicklung, gastronomy, Seasonality, The Industrial Monuments Route, tourism marketing, ski-resort marketing, tourism factory, Butler’s Tourism Area Life Cycle, n/a, Wenchuan earthquake, Spain, UCG, HD72-88, tourism, tourism development, Chinese tourist, environmental self-identity, Destinationsmanagement, destination attribute
citations This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).0 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Average
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