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BIMA Journal of Business and Innovation Management
Article . 2023 . Peer-reviewed
License: CC BY
Data sources: Crossref
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PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH

descriptionPublicationkeyboard_double_arrow_right Article 15 Jun 2023Publisher:Universitas Hasyim Asy'ari Tebuireng JombangJournal:BIMA : Journal of Business and Innovation Management, volume 5, pages 327-335 (eissn: 2745-4290, Copyright policy )
Authors: Kusumaning Ayu Harini; Rohmad Prio Santoso;

doi: 10.33752/bima.v5i3.7150

PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN NASABAH

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kuaalitas pelayanan dan kualitas produk terhadap kepuasan nasabah. Penelitian ini mengambil Obyek di BKAD Kec. Badas. Kab. Kediri. Penelitian ini menggunakan teknik Insidental Sampling terhadap 30 nasabah BKAD Kecamatan Badas Pare Kediri. Hasil penelitian menunjukkan (1) kualitas layanan berpengaruh secara parsial terhadap kepuasan nasabah pada BKAD Kec. Badas Pare Kediri (2) Kualitas produk berpengaruh secara parsial terhadap kepuasan nasabah pada BKAD Kec. Badas pare Kediri (3) Kualitas layanan dan kualitas produk berpengaruh secara simultan dan signifikan kepada kepuasan dari nasabah pada BKAD Kecamatan Badas Pare kediri

  • BIP!
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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold