Medicine and “ Big Pharma” , as its strongest ally, are rapidly reorienting toward treating the healthy people, which is well reflected in the Ray Moynihan’ s term of disease mongering and Richard Smith’ s list of non-diseases. The most obvious and commonest reasons for this trend are profit (healthy people are more numerous and wealthier than ill people), defensive medicine (fear from lawsuits for malpractice), greater personal satisfaction, and better health outcomes (generally, healthy people have better outcomes than the sick ones). However, there are some other, less obvious, reasons why physicians choose to treat healthy people.