In 2023, a major Hollywood film company celebrated its 100th birthday, and almost no one blinked an eye. That studio was Warner Brothers, which was founded on 4 April 1923 by brothers Harry, Albert, Sam, and Jack Warner. But on 16 October 2023, another major Hollywood film company—the Walt Disney Company, founded on 16 October 1923 by brothers Walt and Roy Disney—celebrated its 100th birthday with much more fanfare. In early 2023, it began a year-long celebration of its centenary. The first thing it did was launch an entire product line—Disney Eras—in which Disney’s history was celebrated, decade by decade, with merchandise that either reproduced or evoked important places, moments, and characters of the studio’s history.