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Technomedia Journal
Article . 2023 . Peer-reviewed
License: CC BY
Data sources: Crossref
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Komunikasi dalam Platform Online Crowdfunding: Tinjauan Literatur Sistematis

Authors: Rizky Amalia Wismashanti; null Irwansyah;

Komunikasi dalam Platform Online Crowdfunding: Tinjauan Literatur Sistematis

Abstract

(Introduction) Artikel ini disusun untuk mengetahui peran komunikasi dalam crowdfunding di platform online dalam tiga tahun terakhir. (Methods) Dalam menjawab masalah penelitian ini, sebuah penelitian berbasis systematic literature review dilakukan. Penelitian dilakukan dengan menggunakan Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA). (Results) Hasil dari penelitian menemukan bahwa komunikasi berkontribusi signifikan di dalam crowdfunding pada tiga tahun terakhir. Penelitian ini memiliki beberapa temuan. Pertama, penggunaan media sosial atau jejaring media akan lebih efektif ketika komunikator mampu memberikan informasi tentang pengembangan kampanye. Narasi dan persuasi pesan penting untuk diperhatikan demi keberhasilan dari crowdfunding. Kedua, kepercayaan sangat penting untuk kesuksesan di pasar online khususnya dalam crowdfunding. Sehingga, keterlibatan media sosial dan pembagian informasi di media sosial sangat penting untuk keberhasilan crowdfunding. Hal ini juga didukung dengan komentar baik dari konsumen yang ada di media sosial. Ketiga, perusahaan yang melakukan kampanye crowdfunding dengan basis selain donasi harus dapat mengeluarkan timbal balik yang menarik orang untuk ikut ambil bagian dalam crowdfunding yang dilakukan. Pada ketiga temuan tersebut, komunikasi yang efektif memiliki kontribusi yang signifikan bagi keberhasilan crowdfunding. (Discussion) Kesimpulan dari penelitian ini, melihat kontribusi komunikasi dalam crowdfunding, diperlukan penelitian dan arahan lebih lanjut terkait komunikasi dalam crowdfunding.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
5
Top 10%
Average
Top 10%
gold