Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Manager Jurnal Ilmu ...arrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Manager Jurnal Ilmu manajemen
Article . 2020 . Peer-reviewed
License: CC BY
Data sources: Crossref
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Manager Jurnal Ilmu manajemen
Article
License: CC BY
Data sources: UnpayWall
versions View all 1 versions
addClaim

PENGARUH DISTRIBUSI DAN PROMOSI PENJUALAN TERHADAP VOLUME PENJUALAN

Authors: Nurmala Sari; Achyar Eldine; Leny Muniroh;

PENGARUH DISTRIBUSI DAN PROMOSI PENJUALAN TERHADAP VOLUME PENJUALAN

Abstract

Pengaruh Distribusi dan Promosi penjualan Terhadap Volume penjualan pada Dealer Nissan-Datsun Cabang pajajaran Bogor (Studi Kasus Nissan Grand livina) Dibawah Bimbingan Bapak Achyar Eldine, SE., M.M dan Ibu Leny Muniroh,SE., M. Si. Penelitian ini dilakukan pada Perusahaan Dealer Nissan-Datsun Cabang Pajajaran Bogor yang beralamatdi Jl.Pajajaran No.55 Bogor Tengah.Perusahaan ini bergerak dibidang Otomotif. Tujuan Penelitian ini adalah Mengertahui Pengaruh Distribusi dan Promosi penjualan Terhadap Volume penjualan pada Dealer Nissan-Datsun Cabang pajajaran Bogor (Studi Kasus Nissan Grand livina) Metode analisis data yang digunakan adalah data sekunder yang diolah dengan bantuan Program SPSS 20. Data diperoleh dari Perusahaan PT INDOMOBIL TRADA NASIONAL (Dealer Nissan-Datsun Cabang pajajaran Bogor) Teknis analisis yang digunakan adalah Uji Analisis Regresi, Analisi Kolerasi, analisis Determinasi, Uji T dan Uji F. Dari hasil pengelolaan data diperoleh persamaan linier rergresi berganda Y = (-76733619,063)+ 791,625 X1+541,175 X2. Hasil perhitungan R = 0,961 terletak pada interval (0,80-1,000) atau Positif dan sangat Kuat. Hal ini menunjukan bahwa hubungan antara Variabel X1 (Distribusi) dan Variabel X2 (Promosi penjualan) terhadap Variabel Y (Volume Penjualan) adalah Positif dan Sangat Kuat. Selanjutnya dari hasil uji Hipotesis pada taraf kesalah 5% adalah f hitung = 24,658 > f tabel = 19,16 maka Ho di tolak (Ha di terima), berarti bahwa terdapat hubungan yang signifikan antara Dstribusi dan Promosi penjualan secara bersama-sama terhadap Volume Penjualan.

Related Organizations
  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold