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Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi
Article . 2023 . Peer-reviewed
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Kripto Para Kullanma Niyeti Belirleyicilerinin UTAUT Modeli Çerçevesinde İncelenmesi

Authors: Tülay YENİÇERİ; Alper BÖCEK;

Kripto Para Kullanma Niyeti Belirleyicilerinin UTAUT Modeli Çerçevesinde İncelenmesi

Abstract

Bu çalışmada, blokzincir teknolojisine dayanan kripto paraların kullanım niyetini etkileyen faktörlerin, Teknolojinin Kabul ve Kullanımı Birleştirilmiş Teorisi çerçevesinde incelenmesi amaçlanmaktadır. Çalışma verileri anket aracılığı ile toplanmıştır. Bandırma ilçesinde görev yapan bankacılar çalışmanın ana kütlesini oluşturmaktadır. Evren büyüklüğü 230 kişi, örneklem büyüklüğü 145 kişidir. Veri analizinde SPSS Versiyon-21 yazılımı kullanılmıştır. Çoklu korelasyon analizi, kripto para kullanma niyetiyle negatif ve anlamsız ilişkiye sahip faktörü algılanan risk şeklinde, pozitif ve anlamlı ilişkiye sahip faktörleri ise performans beklentisi, çaba beklentisi, sosyal etki ve kolaylaştırıcı koşullar şeklinde tespit etmiştir. Performans beklentisi ve çaba beklentisi faktörlerinin, kripto para kullanma niyetini pozitif ve anlamlı biçimde etkilediği yapılan çoklu regresyon analizi sonucunda tespit edilmiştir.

Country
Turkey
Keywords

Cryptocurrency, Blockchain Technology, Teknolojinin Kabul Ve Kullanımı Birleştirilmiş Teorisi, Kullanım niyeti;kripto para;blokzincir teknolojisi;UTAUT;teknolojinin kabul ve kullanımı birleştirilmiş teorisi, Consumer Behaviour, Unified Theory Of Acceptance And Use Of Technology, Blokzincir Teknolojisi, Tüketici Davranışı, Kripto Para, UTAUT, Intention To Use, Intention to use;cryptocurrency;blockchain technology;UTAUT;unified theory of acceptance and use of technology, Kullanım Niyeti

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selected citations
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This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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