Magnetorheological rubber belongs to the class of ‘Smart Material’ whose mechanical properties can be altered continuously and reversibly by an applied magnetic field. Magnetorheological rubber (MRE’s) are composites that consists of magnetically polarisable particles mixed into rubber matrix. With suitable controlled algorithms, they respond to change in their environment. Purpose of this work is to know more about magnetorheological rubber for active stiffness, vibration control and dampening applications. Although few applications of these materials have been reported in the literature, the possibilities are numerous. They can be used for various applications such as vibration absorber, vibration isolator, variable stiffness bush, spring, force sensors, actuators etc.