Cu Lao Gieng (Gieng Island) – An Giang is gradually changing its face day by day from an isolated island with agriculture as a primary economic activity to a rural area for tourism development. The study proposes considering rural tourism as a specific approach not only to effectively exploit natural tourism potentials, humanistic tourism potentials, but also to help the region to solve its economic, cultural, and social problems in the community living on the island. From researched data and ethnographic fieldwork with participative observation in potential tourism areas through January to April 2020, positive results were achieved to identify natural resources in Gieng Island which are suitable for tourism development in rural areas. Since then, the study proposes tourism products for cultural and relic sightseeing tours, eco-tourism products for river tours, and specific agricultural eco-tourism products for Gieng Island. Positive rural tourism activities that contribute to increasing income and towards a sustainable livelihood for community participation. In addition to participating in the tourism development orientation of local authorities, the rural tourism model will harvest positive results if it receives closer attention from the community and businesses in the development process.