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Journal of Economic Management Accounting and Technology
Article . 2021 . Peer-reviewed
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Journal of Economic Management Accounting and Technology
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License: CC BY SA
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https://dx.doi.org/10.32500/je...
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https://dx.doi.org/10.32500/je...
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Atribut Produk Dalam Pembentukan Loyalitas Konsumen

descriptionPublicationkeyboard_double_arrow_right Article , Other literature type 03 Aug 2021Publisher:Fakultas Ekonomi Universitas Sains Al Qur_an (UNSIQ) WonosoboJournal:Journal of Economic, Management, Accounting and Technology, volume 4, pages 99-111 (issn: 2622-8394, eissn: 2622-8122, Copyright policy )
Authors: Oki Ertyanto; Burhanudin Burhanudin;

doi: 10.32500/jematech.v4i2.1476

Atribut Produk Dalam Pembentukan Loyalitas Konsumen

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh disain produk terhadap loyalitas konsumen, mengetahui pengaruh harga terhadap loyalitas konsumen, dan untuk mengetahui pengaruh warna produk terhadap loyalitas konsumen. Ukuran sampel dalam penelitian ini adalah 100 orang responden penggunan pasta gigi pepsodent. Teknik analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa disain produk berpengaruh signifikan terhadap loyalitas konsumen, harga berpengaruh signifikan terhadap loyalitas konsumen, dan warna produk tidak berpengaruh terhadap loyalitas konsumen.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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