Contrary to deconstruction and its destructive pursuit, the concept of undermining the familiar seeks to refute the constants and its known limitations. It is done through the process of receiving and what is imposed by the formation of the word or text or the structural and design structure in general, along with the Arabic calligraphy in particular. This is based on the recipient's understanding and interpretation of the dual phenomenon and the content's manifestation. More accurately, the disclosure of its reality through its expressive phenomenology; for that sake, the research was devoted to studying “undermining the familiar and embodiment content in Arabic calligraphy” including four chapters. The first chapter comprised the methodological introduction, the second chapter dealt with the concept of undermining the familiar and its representations in Arabic calligraphy, and to embodiment the content along with its use in Arabic calligraphy. While, the third chapter represented the research procedures and the community reached (32) compositions, in which the analysis concluded several results. The fourth chapter clarified the most important concept. The sample calligraphers were able to focus on the design relationships of the theoretical framework. The current study acquainted with undermining the familiar and embodiment of the content for those concerned and interested in the art of Arabic calligraphy, it also focused to benefit from the energies of letters and their constructive movements in building, modernizing, and renewing the arts of Arabic calligraphy. Moreover, the research also suggested studying the design treatments in order to embody the content in the formations of Arabic calligraphy.