Powered by OpenAIRE graph
Found an issue? Give us feedback
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/ Recolector de Cienci...arrow_drop_down
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Recolector de Ciencia Abierta, RECOLECTA
Part of book or chapter of book . 2021 . Peer-reviewed
Data sources: Recolector de Ciencia Abierta, RECOLECTA
image/svg+xml art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos Open Access logo, converted into svg, designed by PLoS. This version with transparent background. http://commons.wikimedia.org/wiki/File:Open_Access_logo_PLoS_white.svg art designer at PLoS, modified by Wikipedia users Nina, Beao, JakobVoss, and AnonMoos http://www.plos.org/
Recolector de Ciencia Abierta, RECOLECTA
Part of book or chapter of book . 2016
Data sources: Recolector de Ciencia Abierta, RECOLECTA
https://doi.org/10.31819/97839...
Part of book or chapter of book . 2016 . Peer-reviewed
Data sources: Crossref
https://dx.doi.org/10.7892/bor...
Part of book or chapter of book . 2024
Data sources: Datacite
 View all 4 versions
Claim

This Research product is the result of merged Research products in OpenAIRE.

You have already added 0 works in your ORCID record related to the merged Research product.

Mujer y publicidad

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book 31 Dec 2016Publisher:Iberoamericana Vervuert
Authors: Bürki, Yvette; García Moreno, Aitor;

doi: 10.31819/9783954878864-007 , 10.7892/boris.99426

handle: 10261/249189

Mujer y publicidad

Abstract

Este trabajo ha sido llevado a cabo en el marco de dos proyectos de investigación consecutivos: «Sefarad, siglo XXI (2009-2011): Edición y estudio filológico de textos sefardíes» (ref. FF2009-10672) y «Sefarad, siglo XXI (2013-2014): Edición y estudio filológico de textos sefardíes» (ref. FFI2012-31390), Financiados por el MICINN y el MINECO, respectivamente.

En esta contribución, tras una presentación general de los distintos papeles que desempeña la mujer en la publicidad de los periódicos sefardíes en judeoespañol de fines del siglo XIX y principios del siglo XX, nos centraremos en el estudio de los anuncios y reclamos que presuponen a la mujer como lectora ideal y destinataria del mensaje publicitario en sí.

Peer reviewed

  • BIP!
    Impact byBIP!
    citations
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
    OpenAIRE UsageCounts
    Usage byUsageCounts
    visibility views 27
    download downloads 43
  • 27
    views
    43
    downloads
    Powered byOpenAIRE UsageCounts
Powered by OpenAIRE graph
Found an issue? Give us feedback
visibility
download
citations
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
downloads
OpenAIRE UsageCountsDownloads provided by UsageCounts
0
Average
Average
Average
27
43
Green