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Article . 2022 . Peer-reviewed
License: CC BY NC
Data sources: Crossref
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Business management training for MSMEs GRD Frozen Food

Authors: Maesaroh Maesaroh; Danang Sarif Hidayatullah; Ninda Arumsari; Yuli Ade Hapsari; Fatma Irmaliya; Farida Farida;

Business management training for MSMEs GRD Frozen Food

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in increasing people's income in Junjungan Hamlet. One of them is the MSME GRD Frozen Food, which is able to employ a large number of people from the surrounding area. However, because these MSMEs haven't marketed digitally and haven't kept track of their finances, their business management isn't ideal. The purpose of this program is to implement social media marketing and simple bookkeeping using Excel. Socialization, training, and continuous assistance with marketing and accounting books are all used to achieve these objectives. The results of the activity show that the MSMEs of GRD Frozen Food are capable of using Instagram for marketing and of compiling simple bookkeeping, both manually and electronically.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold
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