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Community Empowerment
Article . 2024 . Peer-reviewed
License: CC BY NC
Data sources: Crossref
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Empowering sagon MSMEs through e-commerce education to support tourism in Magelang

Authors: Suroto Munahar; Bagiyo Condro Purnomo; Nur Muhammad Rosyada; Indra Bayu Pangestu; Resti Yunian; Nurma Styarini; Nur Hidayatulloh;

Empowering sagon MSMEs through e-commerce education to support tourism in Magelang

Abstract

Culinary tourism serves as a strategic approach for the development of tourism in Magelang Regency, contributing to the realization of sustainable tourism. The growth of Micro, Small, and Medium Enterprises (MSMEs) is intertwined with the progress of the tourism industry in Magelang, emphasizing the crucial role of MSMEs in utilizing online media for effective promotion and product sales. This communtiny service aims to empower the Sagon Mbah Moel traditional food situated in Mantenan hamlet, Mertoyudan, Magelang, facilitating an increase in sales and promotion through digital marketing. The implementation method for this service activity is structured in two phases: preparation and execution. The service spanned approximately two months, with a primary focus on digital marketing training and the development of appealing product packaging. The outcomes include enhanced capacity and quality for Sagon Mbah Moel MSMEs. The positive impact of this service activity is evident in the initiation of product promotions and sales through digital marketing channels, as well as the improvement of product packaging and the maintenance of several production equipment.

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold