
doi: 10.31603/ce.10333
Culinary tourism serves as a strategic approach for the development of tourism in Magelang Regency, contributing to the realization of sustainable tourism. The growth of Micro, Small, and Medium Enterprises (MSMEs) is intertwined with the progress of the tourism industry in Magelang, emphasizing the crucial role of MSMEs in utilizing online media for effective promotion and product sales. This communtiny service aims to empower the Sagon Mbah Moel traditional food situated in Mantenan hamlet, Mertoyudan, Magelang, facilitating an increase in sales and promotion through digital marketing. The implementation method for this service activity is structured in two phases: preparation and execution. The service spanned approximately two months, with a primary focus on digital marketing training and the development of appealing product packaging. The outcomes include enhanced capacity and quality for Sagon Mbah Moel MSMEs. The positive impact of this service activity is evident in the initiation of product promotions and sales through digital marketing channels, as well as the improvement of product packaging and the maintenance of several production equipment.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
