This chapter explores the role of Google News and Google Discover as key platforms for enhancing the visibility of digital media. Through a practical approach, it analyzes their functionalities, implications, and differences, providing specific recommendations for journalists and editors aiming to optimize content on these services. Google News functions as a news aggregator focused on recency and credibility, while Google Discover offers personalized content recommendations based on user behaviour. Best practice guidelines are proposed for both platforms, aiming to improve digital presence and face algorithmic challenges without compromising journalistic quality.