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Bulletin of Management and Business
Article . 2021 . Peer-reviewed
License: CC BY SA
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN

(STUDI PADA PENGGUNA LABORATORIUM NUTRISI LOKA PENELITIAN SAPI POTONG DI PASURUAN)
descriptionPublicationkeyboard_double_arrow_right Article 31 Mar 2021Publisher:Badan Penerbitan Universitas Widyagama MalangJournal:Bulletin of Management and Business, volume 2, pages 1-11 (issn: 2745-6927, eissn: 2722-2373, Copyright policy )
Authors: Andreas Widyo Kristantyo;

doi: 10.31328/bmb.v2i1.133

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN

Abstract

Makalah ini menjelaskan pengaruh langsung dan tidak langsung variabel kualitas pelayanan, kepuasan pelanggan, dan loyalitas pengguna laboratorium nutrisi loka. Teknik penarikan sampel menggunakan Non Probability Sampling – sensus sebanyak 50 orang. Data diproses melalui software Smart Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa kualitas pelayanan yang semakin baik dapat meningkatlkan kepuasan dan loyalitas pelanggan, Kualitas pelayanan yang semakin baik dapat meningkatkan loyalitas pelanggan. Kepuasan pelanggan berperan sebagai mediator atas pengaruh kualitas pelayanan terhadap loyalitas pelanggan Laboratorium Nutrisi Loka.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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